Branding Faux-Pas to Avoid for Small Businesses

May 29, 2020 | By:Neilson Marketing Services

All too often small businesses make branding mistakes that end up jeopardizing their success. It is important to recognize the potential of strong branding as it’s about expressing why people should choose you over a competitor. All forms of communication are an essential component of reinforcing this trust and making your brand top-of-mind with your […]

AB 5: What is it, and Does it Affect My Business?

February 28, 2020 | By:Neilson Marketing Services

California Assembly Bill 5 directly impacts the way companies recognize those who work for them. This bill is better known as AB5, and it sheds a little more light on and tightens the definition of “independent contractor”. It requires employers to conduct ABC tests to determine whether or not their workers should be classified as […]

The Insurance Policies That Every Small Business Needs

May 10, 2019 | By:Neilson Marketing Services

Without small businesses, our country couldn’t run properly. But then why do experts say that 90 percent of small business startups fail? Just like we need car insurance, home/renters insurance, and health insurance to survive, a small business is going to need some key insurance coverages in order to thrive. The list of reasons why […]

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