7 Ways to Conduct a Successful Focus Group Audience: Businesses

July 3, 2020 | By:Neilson Marketing Services

Conducting a focus group can be helpful for businesses seeking to learn more about their customers or a potential target audience. This tool can gather useful insights and help you engage in meaningful conversations to impact business decisions. First and foremost, be sure to secure CA general liability to protect your business from the inevitable mishaps that […]

How Small Businesses Can Structure Competitive Pricing

June 26, 2020 | By:Neilson Marketing Services

Determining how much you should charge for goods or services is not as simple as it seems. Pricing too low or too high can either put your business to stand at the same level as that of your competitors or better yet, outplay them. Your ideal target market will consider your pricing strategy to be […]

Branding Faux-Pas to Avoid for Small Businesses

May 29, 2020 | By:Neilson Marketing Services

All too often small businesses make branding mistakes that end up jeopardizing their success. It is important to recognize the potential of strong branding as it’s about expressing why people should choose you over a competitor. Strong Branding All forms of communication are an essential component of reinforcing this trust and making your brand top-of-mind […]

Small Business Marketing on a Budget

April 24, 2020 | By:Neilson Marketing Services

Not all marketing tactics have to break the bank. Luckily, you can find super powerful ways to market your business for free or at little cost. Hard-Hitting Small Business Marketing Tips Consider the following ideas that can help you spread the news about your business and get your marketing strategy up and running.  Referral Program […]

Business Owners: Managing a Customer Injury

March 27, 2020 | By:Neilson Marketing Services

If a customer becomes injured on company property, it can have a significant negative impact on the business owner. Any business that is open to the public has a certain level of liability regarding anything that happens to customers while on the premises. However, there are certain steps that business owners should take in the […]

AB 5: What is it, and Does it Affect My Business?

February 28, 2020 | By:Neilson Marketing Services

California Assembly Bill 5 directly impacts the way companies recognize those who work for them. This bill is better known as AB5, and it sheds a little more light on and tightens the definition of “independent contractor”. It requires employers to conduct ABC tests to determine whether or not their workers should be classified as […]

New Homeowner? Here’s What to Know About Homeowners Insurance

February 14, 2020 | By:Neilson Marketing Services

Homeowners’ insurance isn’t a luxury; it’s a necessity. Not just because it protects your home and possessions against damage or theft. Virtually all mortgage companies require coverage for the full value of a property and won’t make a loan or finance a residential real estate transaction without proof of it. What’s Covered?  Standard components include:  […]

The Insurance Policies That Every Small Business Needs

May 10, 2019 | By:Neilson Marketing Services

Without small businesses, our country couldn’t run properly. But then why do experts say that 90 percent of small business startups fail? Just like we need car insurance, home/renters insurance, and health insurance to survive, a small business is going to need some key insurance coverages in order to thrive. The list of reasons why […]

How to Offer Health Insurance as a Small Business

April 15, 2019 | By:Neilson Marketing Services

When highly qualified employees are looking for work, guess which benefit they care about most …  If you guessed health insurance, you guessed right. The number-one benefit that employees want the most when they’re looking for work is health insurance. It’s an expense they won’t have to worry about paying out-of-pocket, and it’s often just the thing […]

Making The Most Of An Annual Insurance Review

February 14, 2019 | By:Neilson Marketing Services

When was the last time you reviewed your insurance? Was it when you got married, had a baby, started your own business, retired, added a pet to your family, sent a kid off to college, finished your basement? Believe it or not, your insurance is probably out-of-date and it is time for a review. As […]

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